Conversion tracking is an integral part of a successful AdWords campaign. It allows advertisers to see what keywords and strategies are working vs those that are wasting money.

To be frank and honest – if you are not using conversion tracking you shouldn’t be using AdWords – it’s that important. It would be like watching two NFL teams in the SuperBowl with no way to see any touchdowns or know the score throughout the entire game.

This tutorial will show you how to correctly install the AdWords conversion tracking code within your X-Cart shopping cart store to record sales but ALSO capture the dollar amount of each sale.

We are going to start from scratch…

Part I. Getting the Code

1. Login to your AdWords Account and the top ‘Campaign Management Tab’ click the ‘Conversion Tracking’ link.

2. Click the ‘Create an Action’ button for new users or ‘+Create a New Action’ for users already tracking conversions.

3. On the next page start off by filling in – Name your action. I will put ‘Sale’.

4. On the drop down menu underneath ‘This action is used for tracking:’ select Purchase / Sale

5. In Revenue for your action box enter 1.0 (we will be changing this later don’t worry)

6. On the conversion page security level drop down choose http or https depending on your website set-up (most of the time this will be https://)

7. Choose the text format, I would recommend just choosing the first option

8. Click ‘Save Action & Get Code’, should look similar to this:

You will be taken to a new page containing your code.

Part II. Configuring the Code

Copy and paste the code into the AdWords Conversion Code Template – downloadable for free (right click and choose ‘Save As’)

Next, paste your code BELOW the included code in the template.

This is the tricky part so be sure to TRIPLE check for accuracy –

Take the variables highlighted below from your code and paste them OVER the matching color code in the Squeeze Juice Marketing Template as pictured below:

Note: you will paste the conversion_id and conversion label code twice (one in the first script, and then again the document.write url below).

Once you’ve triple checked the correct pasting of your variables delete the original pasted code on the bottom leaving just the Squeeze Juice Marketing Template code as pictured:

Part III. Installation

In order for this to work you MUST have the Google Analytics Module turned on and Use E-Commerce analysis box checked in the Admin->General Settings->Google Analytics

(Be sure to backup all files before modifying)

Log into your site with your FTP client and download skin1/modules/Google_Analytics/ga_commerce_form.tpl

Paste your newly configured Adwords conversion code into the end of this file, on a new line.

Save and upload the adjusted ga_commerce_form.tpl.

That’s it! You’re set!

If you would like to verify that it is working, place a test order, then view the source code the receipt page and you should see your code towards the bottom of the page with the order subtotal information in the value field.

Enjoy!

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Tags: adwords, adwords conversion code, google adwords, smarty, track conversions x-cart, tracking script, tracking scropt, x-cart code, xcart