In order to have a successful holiday season online you need to first review what has worked (and what didn’t) up to this point. That means we need to take a good hard look at your analytics data…
Reduce Customer Anxiety Online
August 3rd, 2009Is customer anxiety costing you sales? Discover how to stop the bleeding.
Do You Make These 7 Costly AdWords Mistakes?
July 1st, 2009AdWords is tough. There is no reason you need to make it any harder on yourself. Throughout my AdWords consultations & optimizations I have narrowed down these 7 common mistakes.
1. Not Tracking Conversions
2. Not Linking Your [...]
X-Cart Conversion Tracking: 2 Common Misconceptions
June 21st, 2009I noticed there are two common misconceptions in regards to tracking sales (hereon referred to as conversions) when using Google AdWords or Google Analytics. Let’s go over these briefly…
Capture Site Search Terms in X-Cart w/ Google Analytics
June 16th, 2009Tracking your internal site search engine is a great way to optimize your e-commerce store. The standard X-Cart reporting of site search does very little in helping you better analyze your visitor patterns.
You can uncover more actionable data by including Site Search in your Google Analytics reports. For more help on actionable [...]
